Marketing, Pricing, Distribution and IT Concepts

These credentials document basic knowledge of business management concepts including making decisions and managing change, planning and controlling daily business operations, communicating with all stakeholders, managing and supervising people, and leading the organization towards its goals. In addition, the successful business manager must understand the business environment, business structure and organization, business ethics and social responsibility, principles of marketing and product promotion, quality management, information systems, human resources, and basic business financial concepts. Specifically, this badge demonstrates the earner's ability to explain the principles of marketing, pricing, and distributing products and designs.