Demonstration of success on this exam will result in the achievement of the
digital badge shown here to be available for display on the earners'
digital portfolio or profile on CampusEd.
This credential documents development of knowledge and skills required for successful start up and ongoing management of a small business endeavor. The successful entrepreneur must understand the various options for starting a small business and how this business fits into the business market as a whole. Important areas of expertise include writing a business plan, analyzing a business opportunity, conducting marketing research and writing a marketing plan, developing an effective sales strategy and creating an excellent customer service plan, managing the costs of the business, developing and analyzing financial statements, managing the cash flow and taxies of the business, financing the business, ensuring compliance with the applicable laws and regulations, managing the business’s risk, and conducting daily operations that leads to an effectively and efficiently run organization. The successful entrepreneur must also be an effective manager as well as an inspiring leader. Specifically, this badge demonstrates the earner's ability to explain strategies for daily operations of the small business.