The Persuasive Speech

Public speakers must master a variety of competencies including how to listen effectively to determine the needs and attitudes of others, how to analyze an audience to ensure that the presentation meets their needs, how to plan speeches and supporting documents, how to organize a presentation, and how to introduce and conclude a presentation. They also must understand how to create different types of presentations including informative speeches, persuasive speeches, and ceremonial speeches. Finally, public speaking experts must master skills related to delivering the presentation including applying effective delivery techniques, creating appropriate and professional looking visual aids, using appropriate language, and ensuring that the presentation is ethical. Specifically, this badge demonstrates the earner's ability to describe the components and steps for development and delivery of a persuasive speech.