Types of Retail Organizations

Earning credentials in Retail Sales documents competencies including targeting customers using marketing research processes and consumer demographics; selecting appropriate sites; designing retail organizations including distribution channels and job classifications; managing financial operations; overseeing retail operations; planning merchandising and pricing strategies; developing retail image and promotional strategies; and assessing performance. Specifically, this badge demonstrates the earner's ability to describe classifications of retail organizations including ownership type, strategy mixes, merchandise and channels types, such as store-based retailing, direct marketing, direct selling, vending machines, video kiosks, airport retailing and Internet retailing.