Market Research

This credential documents competencies including determining consumer demand for products and services, developing pricing strategies, planning and executing marketing programs, engaging and retaining customers, and monitoring and capitalizing on market trends. Marketers are required to consistently review and adapt practices to respond to the changing marketplace. Marketers are an important part of a team working to engage and retain customers and thus need to work closely with company leadership and across divisions to accomplish corporate sales goals. Specifically, this badge demonstrates the earner's ability to explain the process for market research needs assessment, data collection, and analysis..