Retail Site Selection

Earning credentials in Retail Sales documents competencies including targeting customers using marketing research processes and consumer demographics; selecting appropriate sites; designing retail organizations including distribution channels and job classifications; managing financial operations; overseeing retail operations; planning merchandising and pricing strategies; developing retail image and promotional strategies; and assessing performance. Specifically, this badge demonstrates the earner's ability to describe a trading area, the major factors in trading-area analysis, and the criteria for site selection.