Public Relations

Credentials in Mass Communications establish a working knowledge of an array of media formats, media advertising techniques and pricing models, methods for researching and analyzing audience behavior, and ethical and legal issues that affect media companies. Media communications professionals in sales, public relations, market research, advertising and media marketing roles use their skills to assist in analyzing media audiences and in planning advertising, marketing, and public relations approaches that appeal to their target readers, viewers, or listeners. Specifically, this badge demonstrates the earner's ability to explain the history of public relations, techniques used by PR professionals and challenges faced by the industry.