Mass Audiences

The Mass Communications credentials document competencies including a working knowledge of an array of media formats, media advertising techniques and pricing models, methods for researching and analyzing audience behavior, and ethical and legal issues that affect media companies. Media communications professionals in sales, public relations, market research, advertising and media marketing roles use their skills to assist in analyzing media audiences and in planning advertising, marketing, and public relations approaches that appeal to their target readers, viewers, or listeners. Specifically, this badge demonstrates the earner's ability to compare tools used for media audience analyses, including methods of sampling, polling, and determining ratings.