Mass Media Effects

Credentials in Mass Communications establish a working knowledge of an array of media formats, media advertising techniques and pricing models, methods for researching and analyzing audience behavior, and ethical and legal issues that affect media companies. Media communications professionals in sales, public relations, market research, advertising and media marketing roles use their skills to assist in analyzing media audiences and in planning advertising, marketing, and public relations approaches that appeal to their target readers, viewers, or listeners. Specifically, this badge demonstrates the earner's ability to define media techniques that affect an audience's cultural, attitudinal, lifestyle, and behavioral responses to what they have seen or heard.