Demonstration of success on this exam will result in the achievement of the
digital badge shown here to be available for display on the earners'
digital portfolio or profile on CampusEd.
Earning credentials in Retail Sales documents competencies including targeting customers using marketing research processes and consumer demographics; selecting appropriate sites; designing retail organizations including distribution channels and job classifications; managing financial operations; overseeing retail operations; planning merchandising and pricing strategies; developing retail image and promotional strategies; and assessing performance. Specifically, this badge demonstrates the earner's ability to describe the framework for developing a retail price strategy, including the impacts of consumers, government, manufacturers, wholesalers, other suppliers, and competitors on pricing decisions.