Promotional Strategy

The Retail Sales credentials document competencies including targeting customers using marketing research processes and consumer demographics; selecting appropriate sites; designing retail organizations including distribution channels and job classifications; managing financial operations; overseeing retail operations; planning merchandising and pricing strategies; developing retail image and promotional strategies; and assessing performance. Specifically, this badge demonstrates the earner's ability to explain aspects of retail promotion strategy and methods of retail promotion, including advertising, public relations, personal selling, and sales promotion.