Understanding Consumers

The Retail Sales credentials document competencies including targeting customers using marketing research processes and consumer demographics; selecting appropriate sites; designing retail organizations including distribution channels and job classifications; managing financial operations; overseeing retail operations; planning merchandising and pricing strategies; developing retail image and promotional strategies; and assessing performance. Specifically, this badge demonstrates the earner's ability to describe the importance of identifying, understanding, and appealing to customers, including how consumer demographics can be used in retailing, the stages of the consumer decision process, and issues that affect consumer behavior.