Retail Information - Gathering And Processing

The Retail Sales credentials document competencies including targeting customers using marketing research processes and consumer demographics; selecting appropriate sites; designing retail organizations including distribution channels and job classifications; managing financial operations; overseeing retail operations; planning merchandising and pricing strategies; developing retail image and promotional strategies; and assessing performance. Specifically, this badge demonstrates the earner's ability to explain the marketing research process, the role of retail information systems, and the flow of information in a retail distribution channel.