Marketing

This badge demonstrates the earner's ability to explain how marketers use advertising and public relations to communicate with the marketplace.

This badge demonstrates the earner's ability to describe consumer and business behaviors in relation to purchasing decisions.

This badge demonstrates the earner's ability to discuss the evolution of marketing into digital direct marketing, and online and social media campaigns.

This badge demonstrates the earner's ability to discuss distribution in the context of the supply chain and marketing channel including the relationship with retailers and wholesalers.

This badge demonstrates the earner's ability to explain the process for market research needs assessment, data collection, and analysis.

This badge demonstrates the earner's ability to define marketing, the marketing process, and current trends in marketing.

This badge demonstrates the earner's ability to discuss the various forces that influence the marketing environment and the tools marketers use to analyze customer needs and wants.

This badge demonstrates the earner's ability to describe the process of creating a marketing strategy within the context of a company's strategic planning.

This badge demonstrates the earner's ability to describe pricing strategies, price adjustments, and other factors that influence pricing decisions.

This badge demonstrates the earner's ability to describe how companies make decisions about products and services including new product development, product life cycle strategies and brand management.

This badge demonstrates the earner's ability to explain the value and process of relationship selling and the use of incentives or promotions.

This badge demonstrates the earner's ability to explain the challenges and opportunities for companies that engage in global marketing.