Mass Communications

This badge demonstrates the earner's ability to describe the history of advertising and current advertising methods, techniques, and pricing models.

This badge demonstrates the earner's ability to compare tools used for media audience analyses, including methods of sampling, polling, and determining ratings.

This badge demonstrates the earner's ability to define media techniques that affect an audience's cultural, attitudinal, lifestyle, and behavioral responses to what they have seen or heard.

This badge demonstrates the earner's ability to describe types of media enterprises, concerns about their current funding methods, and the challenges in changing funding paradigms.

This badge demonstrates the earner's ability to explain ethical issues for the media, including plagiarism, bias, selective editing and freebies, and industry efforts to address them.

This badge demonstrates the earner's ability to describe the First Amendment's history and its application, as well as laws that protect holders of intellectual property.

This badge demonstrates the earner's ability to describe the history of the movie and television industries including development of competitive models such as online delivery venues.

This badge demonstrates the earner's ability to describe new mass communications channels and tools, including email, text messaging, mobile phones, blogs, online video forums and other social media vehicles, and their impacts on mass communications.

This badge demonstrates the earner's ability to explain the history of news journalism and how it has responded to challenges to maintain quality and objectivity.

This badge demonstrates the earner's ability to describe the histories, evolutions and current challenges of print media, including books, newspapers and magazines.

This badge demonstrates the earner's ability to explain the history of public relations, techniques used by PR professionals and challenges faced by the industry.

This badge demonstrates the earner's ability to describe the histories of terrestrial radio and the music industry and explain the development of competitive models, considering podcasting, internet and satellite radio, and digital music venues.