Retail Sales

This badge demonstrates the earner's ability to describe elements of financial merchandise planning and management, including accounting methods and key metrics, merchandise forecasting and budgeting processes, and methods of inventory control.

This badge demonstrates the earner's ability to explain how retail performance measures, including benchmarking, gap and scenario analyses, and retail audits can be used to assess performance and revise strategy.

This badge demonstrates the earner's ability to describe components of and contributors to retail image and the strategies used to encourage customers to spend more time shopping.

This badge demonstrates the earner's ability to explain buying organization formats and processes, including considerations in devising and implementing a merchandising plan, category management, and merchandising software.

This badge demonstrates the earner's ability to describe the framework for developing a retail price strategy, including the impacts of consumers, government, manufacturers, wholesalers, other suppliers, and competitors on pricing decisions.

This badge demonstrates the earner's ability to explain aspects of retail promotion strategy and methods of retail promotion, including advertising, public relations, personal selling, and sales promotion.

This badge demonstrates the earner's ability to explain the marketing research process, the role of retail information systems, and the flow of information in a retail distribution channel.

This badge demonstrates the earner's ability to describe components of retail operational management, including an operations blueprint, space and personnel utilization, maintenance, energy and inventory management, security, insurance, credit management, computerization, outsourcing, and crisis management.

This badge demonstrates the earner's ability to describe components of retail financial operations management, including profit planning, asset management models, budgeting, and resource allocation.

This badge demonstrates the earner's ability to describe considerations for designing a retail organization, including distribution channel tasks, job classifications and reporting relationships for different types of retailers, and human resources-related issues, such as personnel selection, compensation and motivation.

This badge demonstrates the earner's ability to explain the importance of perceived value and of relationships to successful retailers, including how technology and ethical performance impact these, and the relationship building for goods and service retailers.

This badge demonstrates the earner's ability to describe a trading area, the major factors in trading-area analysis, and the criteria for site selection.

This badge demonstrates the earner's ability to explain the importance of developing a retail strategy including the process and specific steps required to create a strategic plan.

This badge demonstrates the earner's ability to describe classifications of retail organizations including ownership type, strategy mixes, merchandise and channels types, such as store-based retailing, direct marketing, direct selling, vending machines, video kiosks, airport retailing and Internet retailing.

This badge demonstrates the earner's ability to describe the importance of identifying, understanding, and appealing to customers, including how consumer demographics can be used in retailing, the stages of the consumer decision process, and issues that affect consumer behavior.